I build custom sites, tools and the systems behind them.

One brand per build

Websites and funnels built in GoHighLevel, each to its own client's brief. Live sites open on the client's domain; the rest open as GoHighLevel previews.

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  Event websitePreview
  Attention Hacking LiveTicket site for a three-day in-person event in Nashville, with programme, speakers, tickets and FAQ sections.
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  E-commerceLive site
  HypervantSales page for a performance supplement, live on the brand's own domain.
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  EventPreview
  Actualized Intelligence Mastery ImmersionThree-day in-person event with a countdown and registration flow.
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  WebinarPreview
  The Big RevealRegistration page for a live virtual launch event.
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  Investor websitePreview
  Elevated Capital GroupWebsite for a real estate investment group, with pages for services and new investors.
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  Coaching applicationPreview
  ATF Body RecompVideo-led application funnel for a body recomposition programme for women.
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  Mastermind applicationPreview
  The Real MastermindApplication funnel for an operator-led mastermind of fewer than 20 founders.
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  WebinarPreview
  Boyd Martin & Natalie HummelLive webinar registration for a performance coaching programme.
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  Low-ticket challengeLive site
  5-Day Capital Raising ChallengeChallenge funnel teaching founders to raise capital with confidence.
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  RecruitmentLive site
  Alexa WatsonTeam recruitment funnel for a fitness coach.
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  Video sales letterPreview
  Marriage ResetVideo sales letter funnel for a marriage coaching programme.
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  WebinarPreview
  The Partnership ProtocolFree live training registration for a couples' coaching programme.

Custom builds

Built with ClaudeReactCloudflare PagesGoHighLevel API

Live sales dashboard for an agency CEO

A dental marketing agency's CEO needed one place to see the sales pipeline for weekly leadership meetings. I built it on top of their GoHighLevel CRM.

• A scrolling pipeline board in the 7 stages leadership asked for. Each practice is a card that opens its contact history.
• Calls, pick-up rate, texts and emails over 7, 30, 60 and 90 days, plus conversion from warm lead to meeting to client.
• React on Cloudflare Pages, with a Pages Function and a cached API layer, and hand-drawn charts in the client's branding.

Built with ClaudeReactTypeScriptSupabaseOpenAIGoHighLevel webhooks + OAuth

Analytics platform for a call team serving 8 clinics

The agency's GoHighLevel data couldn't answer the questions that mattered: how fast are we calling new leads, why aren't warm leads converting, and do we have appointment slots to sell?

• Lead funnel tracking from first enquiry to treatment accepted, with speed-to-contact measured in minutes.
• AI call analysis transcribes every recorded call and scores it against a 6-category coaching rubric.
• Capacity planning reads clinic schedules from Google Sheets to answer "we need 5 more bookings; do we have 5 free slots?"
• Data checks. The work showed that one clinic's appointments were never being recorded, and a scheduled job had skipped two-thirds of clinics for months. I built checks so failures like these show up instead of producing confident, wrong numbers.

Built with ClaudeGoHighLevelCustom backendRailway

Lead distribution system

An in-house build that sends leads from one central GoHighLevel funnel to client sub-accounts.

• Paces delivery over a rolling 30 days and prevents duplicate assignments.
• Sends each lead to the assigned client's own confirmation page, so that client's pipeline automations fire.
• Supports tiered plans and add-on lead packages, and replaced copying ad sets by hand for each client.

From brief to live

1. Read the briefWork out what the client needs it to do, not just how it should look.
2. Build with ClaudeFast first versions, then refine the layout and copy with the team.
3. Wire it upForms, CRM fields, webhooks and automations, tested end to end.
4. Check every factNumbers and claims checked against the source before launch.
5. Go live and hand overDomain, deployment, and documentation: flowcharts, technical notes and a client summary.

What I use

• Claude
• Cloudflare Pages
• GitHub
• React
• TypeScript
• Tailwind
• GoHighLevel (agency / SaaS)
• GoHighLevel API & webhooks
• Supabase
• OpenAI
• Domains & DNS (SPF, DKIM, DMARC)
• Twilio
• Railway
• Lovable
• Zapier
• Make